Beaumont en Auge is a small place, reminiscent of an invincible village, located in the Calvados region near Deauville - France. It harbors, nestled in the hills, a new clinical concept: Dogs Cats &Co.
A young generation is initiating a new philosophy and a dynamic economy, seeking truth and quality of life. As a result, they are correcting and transforming the extent and nature of nearby shops and services.
Stemming from this movement, young veterinary doctor Alexandra Mahé is proceeding in the opposite direction of large, veterinary structures, providing a medical response and new care methods that are as concrete as they are sensitive. She places both animal and man together within her living area and at the heart of her attention.
It is a courageous blend of private life and professional passion… a combination of feeling and medical responsibility, sustained by the comfort of being as near as possible to the animals in her care.
It constitutes the reinvention of veterinary practice.
In a very handsome home dating from the 50’s and located in the heart of the village, two floors dedicated to medical practice are decorated with infinite feeling, providing a context as calming for the animal as for its owner.
As soon as one crosses the threshold, the charm of the residence, like a veritable Guest House, and of its hosts, takes effect.
Here, the waiting room opens onto a magnificent garden where a pervading scent of « everything will be alright » conveys an immense sense of relief for both animal and master. The atmosphere is comforting with expressive, lively colors and a playful mood that incites one to take a book and serve oneself to coffee, just like at home, before sitting down next to the chimney
There, in the gentle and diligent consultation area, the auscultation table is highlighted, opposite a window like an open mind…so begins the real change for the animal, surprised to be hoisted onto a pedestal with a view: a moment of bliss for all concerned, since the senses are touched and relaxed by this peaceful horizon!
Then, to design another aspect of our young vet, it is worthwhile to stress the fact that the principle of gentleness applies as well to the rates she charges for her attentive consultations, a coherent part of her desire to accompany the animal in a close, more personal way.
What flair! Never before has a veterinary clinic been so attractive and welcoming.
Finally a feeling of hope exists for a more compassionate, animal medical world, where going to the vet becomes a pleasant walk, and no longer a burden, for both Animal and Man.
From the Animal’s Point of Nose!
Sophie Lattes, July 2015
Dogs are frequently called a human's best friend. They have been with us for centuries and give us company and unconditional love. Often considered as part of the family, they mainly live in a manmade and specifically adapted space. Thus we often build objects that will satisfy our needs and longings and not theirs. For this reason, Japanese curator and architect Kenya Hara decided to gather a group of architects and designers to join forces in a project called Architecture for Dogs.
Through the conception of 13 projects, the architects aimed to give different breeds of dogs adapted shelter solutions and to put humans more in contact with nature and their animal friends. The different spaces and objects vary from classical shelter solutions, to more intricate wearable habitats. All of these projects come hand in hand with “DIY”(Do it Yourself) tutorial videos and with a free downloadable manual. People can therefore, for the love of their companions and without a big investment, start a personal project aiming to protect and attend to their dog’s needs.
In order to respond to the different breeds requirements, Hara provided the group with a guide on the specificities of each one of them and then established an ongoing conversation to arrive to a viable concept. The dogs of course, tested the structures, and in some cases they refused to embrace them and the design had to be changed.
Pritzker Prize wining Japanese architect Kazuyo Sejima designed a shelter for the bichon frise taking into account the “fluffiness” of the animal’s fur. By creating a cocoon like structure and adding a small entrance adapted to the dog’s size, the animal feels protected and comfortable. Another interesting project was the one made by architect Toyo Ito for shiba dogs. The cute basket like design is aimed to serve different purposes for the dog. When at home it can be used as a comfortable bed. When going for walks, if the dog feels tired, he is old or even if “the asphalt is hot” the dog can gracefully sit inside his “carriage” and enjoy this bonding time with his owner.
Regina Mol is studying at the Design Academy, Eindhoven, Holland. She is currently working on her graduation process , researching on the "traveling cat". The final results will be there in december 2012.
We could not resist to share with you her first research. Regina describes herself with fresh and simple words :
"I’m inspired by the fundamental notions of free creativity, deep optimism and self-expression. Optimism as a way of life. Individual expression as a daily ritual. I like to create products, forms, spaces, story’s, feelings, pictures."
Let's enjoy the "traveling cat" !
bosco, wollie, indy, hugo, doortje, teun, oscar & guusje ...
Jort and Pantoufle are brothers. Bosco is the "shop dog" at Modern Folk Living and welcome every one. Simone got a very special pet: a sheep !
Wollie the cat loves striped scarf while Bobje the dog is very chic and theatrical on a velvet stool. No one can be more relaxed than Indy, the sleeping brown labrador. Enjoy!
Ventje, Oscar, Pushkin, Pishi, Mr Darcy, Hermès, Pietje, Mouse & Lily
Here are some new friends in TREND PET section we are happy to welcome them! Hermès, a Cavalier King Charles Spaniel came in his family as a present, he is a great joy ! Pushkin & Pishi are two happy cats taken in photos almost daily! Lily (an australian terrier) has travelled from NZ to live in London.
She likes to stand on the sofa looking out the window. She is willful and disobedient.Mr Darcy is the chocolate labrador puppy, he is goofy, loveable, beautiful and obedient .They are a perfect pair. Our biggest star is Ventje who is very photogenic , sometime cool and smart, sometime speedy or even ironic….
Cloud 7 is a new label from Petra Jungebluth. Based in Berlin — in the creative and innovative district of Kreuzberg, Cloud 7 offers a beautiful array of canine accessories including dog beds, cushions and bowls. Products are straightforward, modern and long-lasting, with an eye towards enhancing contemporary home interiors.
Founded upon the principles of fair trade and sustainability, Cloud 7 seeks to strengthen the relationship between people and their pets. All products are made from high quality, eco-friendly resources, and serve to enhance the well-being of dogs and dog-lovers alike. Simply fetching, you might say ! Text by Beth Lauck .
Manis, Indie, Bowie, Sophie, Bright, Luna & Kita......
New Pets on the Blocks: here they are: Manis, Indy & Tjinta, 3 British Short hairs.These 3 cats have Indonesian names: Manis means ''sweet'' , Tjinta means ''love'' and Indy means ''Indonesia''. Tjinta & Indy grown up together, they love each other so much, care for each other with washing and they like to sleep together and hug a lot.Luna & Kita are both bengals. They were neighbors in Kuala Lumpur and best friends for life, hanging out all day until Luna had to move to Amsterdam- later New York- spent some time in Brussels and currently resides in London.
Kita currently lives in Houston ... So you see, these girls are quite cosmopolitan and glamorous!Bowie, the dog, was discovered in an animal shelter in Spain where her mistress was working as an volunteer. Between them it was love at first sight...and they are both living in Holland now? Sophie is playing while Pien is trying hard to knit...
Pushok, Selymi and Marcipán, Nina, Zion, Milo,Fiep...
Nastia lives in Vitebsk with her cat Pushok. The snow-white Selymi (silky) and Marcipán (marzipan) 2 months old little kitty from Budapest are now together as sitter and child after Marcipán missed his real mother so much. Nina is laying lazy on the sun. Jester looks straight into your eyes.
Zion is a very proud cat-lady age 14, but still very playful and curious. Milo the dappled daschung got a fancy coat.Fiep knows what style means, he choose the right armchair fitting his beauty! Lola & Salto perfectly understand the value of life… And, Voske and Zoefke are twins.
Sophie, Fuffi, Disney, Max, Tommy, Mika and 6 chickens...
The gorgeous streetmix Fuffi is Miss Sporty and Miss Vogue all in one ! Kasia loves her 6 chickens, Sophie is very cosy in her blanket, Disney is stylish in black and white.
And, Max was supposed to be a boy, until she came for a castration….. Max is the king of cats and since she moved to France she has upgraded her territory to 5 hectares….
valentina, sylvie, basu, lottie, spetter,sassie, ziggy & sem
Some more friends are coming along on Trendtablet, we are happy to feature them. Spetter is the king of the city! He is watching over the residential in Eindhoven, proud to be on top of the fence. Sem, the droopy cat take it easy...relaxxxx...
Sassie is lucky spending her summer holidays in Switzerland.The beloved japanese bobtail kitty is named Lottie. And of course, one of those lovely stars is the stylish Ziggy.
cornelius and the strange mice
Hello, I’m Cornelius Icarus. I moved in to Daniella Hefter-Gulliver’s bohemian house, the greens and purples suit my orange coat well. This is a nice place. I like resting here.
These are a bit strange mice, but they became quite good friends. I might eat them tomorrow, but I won’t tell them right now.
bohème de la vespière
In a peaceful place with beautiful landscapes and old stones, on may the 18th a ray of happiness was born. She was named Bohème and lives in Chateau de la Vespière in Normandie, France.
We are happy to welcome her fragile beauty in trend tablet.
midzi, joia, siebe & puckje
Our new friends on Trend Tablet. Send us more photos.We love them all...
It is our pets who we observe and see our primal behaviors and needs. The fearless hunt for play, rest and food. Their make do attitude and attention to the clock of nature rather than the tick of time reminds us to be more in tune with all of the elements surrounding ourselves. Also to make ourselves cozy and comfortable. I enjoy watching my kitten, Blue fashion a bed out of my shirt i have left on the floor. She carefully arranges it into a beautiful nest and curls up for a nap. When she is playing, her fierce determination and nimble moves are quite impressive.
She swats, leaps, and balances across the most unbelievable obstacle courses that she creates with the landscape of architecture, furniture, and objects throughout my apartment. And when she breaks or scratches something i never get upset. It is her world inside here too. To exist among the spirit of another animal is the ultimate intimacy. She is always smelling the roses while never missing the most subtle details.