Founded by Lidewij Edelkoort
Edited & Curated by Cecile Poignant
This tool explains how trends grow, evolve and flow; helping us to better perceive and understand they interact with our daily life
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Lidewij Edelkoort is a trend forecaster, curator, publisher and educator who constantly lives in the future. Studying the links between art, fashion, design and consumer culture, Edelkoort!s work has pioneered trend forecasting as a profession, providing design and lifestyle analysis for the world!s leading brands. Since 1992, her magazines (View on Colour, InView and Bloom) have been highly influential in the creative industries.
Recently, her work has evolved into the realms of education at the Design Academy Eindhoven where she was Chairwoman from 1999 to 2008, humanitarianism within the Heartwear craft foundation she co-founded in 1993, and curatorial work as she delves into the art and design domain, illuminating museums and exhibits around the world. In 2008, the French Ministry of Culture honoured her as a Chevalier des Arts et des Lettres and the Dutch Royal Family named her a Knight in the Order of Oranje Nassau. 2009 saw the launch of Archeology of the Future, a retrospective seen in Paris and Eindhoven, highlighting Edelkoort!s forecasting as a landmark medium of social commentary over the last twenty years.