MILAN THE SALONE
museum muses #milan2014
The notorious collective Droog has evolved from platform for Dutch design into a design studio that is led by founder Renny Ramackers.
During the Salone del Mobile Studio Droog presented an ambitious installation commissioned by the Rijksmuseum, the largest museum of The Netherlands, in which their archive is revived through objects and space.
Most likely the installation is meant to attract an international- and younger audience to the museum, however the winners of the Rijksstudio Award, designersduo Asnate Bockis and Rogier Arents, despite only being presented ‘en passant’ in a small publication on a table in the exhibition, make the most profound impression of all works presented with their winning entry for the competition in which designers were asked to send in an idea for a product based on the museum collection.
The young designers developed a make-up line inspired on five women, a topic that has inspired artists for centuries. They carefully selected muses from the Rijksmuseum collection form a bridge to a contemporary series of beauty products; the user applies foundation like a sculptor and models the volume of her head, then uses several pencils to draw the silhouette of her face like a draftsman and finishes the composition as if a painter by using colored powder pallets.
Femininity and beauty as the icons of art. The designers chose three personalities and applicable color schemes based on paintings of women in the museumcollection. For instance, a sober powderpalet enables the contemporary woman to make up like the ‘woman reading letter’ from the Johannes Vermeer painting anno 1633.
In the coming months the designers will work with the museum on developing the concept and sketch design, possibly in collaboration with a make-up brand, in order to have the products available in the museum stores soon.
Jules van den Langenberg
Jules van den Langenberg graduated at Design Academy Eindhoven and developed himself as design curator and exhibition maker through self initiated projects and freelance works. Jules initiates-, designs-, curates- and exhibits projects in which applied art and design are used as a medium to cultivate culture. Through associative thinking the young Willy Wonka develops narratives and concepts which form fundaments for a variety of curatorial projects.