Floor Nijdeken recently graduated at Artez institute of Arts Arnhem, The Netherlands in Product Design. His latest project is called Crossover Collective and we just love it.
Floor explains us his project : « The Crossover Collective intends to redress social relationships. My main focus lies in activating and mobilizing people. I designed the conditions in which social structures can grow and bloom, and the initiative of users is stimulated. With myself as an intermediary and my table as a medium, I let participants find out that working together stimulates mutual trust, understanding and positive energy.
In today’s society there is a lot of knowledge (created), but how is this knowledge passed on? Young people get their knowledge from books and the Internet, while the elderly and their heritage disappear. Society is changing and people are suspicious of spontaneity and communication with each other. People increasingly withdraw into their own privacy ‘bubble’ while society, perhaps more than ever, actually is in need of real social exchange.
Collect moments, not things.
My social machine focuses on an ancient form of communication and social activity: collective embroidery. With my machine the viewer is an active part of the installation, where transfer of ‘heritage’ (a collection of behavior, knowledge, expertise, skills, memories, core values and sentiment) that you leave in your environment is the central theme. The embroidered carpet is the silent witness of the numerous short encounters, and the visitor created a positive memory to cherish. »