the soft world
The Soft World is a Dutch studio based in Rotterdam, Netherlands, specializing in unique felt products for the home and interiors. Launched in 2008 by Beatrice Waanders, the studio is one-of-a-kind for its innovative concept of felting raw and un-dyed wool from special sheep breeds in combination of traditional luxurious materials such as angora, alpaca, cashmere, and silk.
Environmentally friendly, The Soft World does not use chemical products, but rather exploits the rich color palette of the animals themselves. Beatrice travels around The Netherlands to find her wool at hobby-farmers and old heritage sheep-flocks that keep alive the old forgotten sheep breads, often using rare European breeds like the English Wensleydale Longwool, Blue Faced Leicester, and Swedish Gotland Pels. Each breed has a variety in structure and colors range from white to grey to browns.
While the mixture and sheep wool and other fibres is unique to Beatrice and her studio, the felting process is the oldest manner of making fabric. Felting began in Central and North-East Asia and was often used as clothing and shelter for nomadic peoples.
The Soft World’s line ranges from products for the home interior including cushions, throws, poufs, carpets, and footstools. The Soft World also makes custom pieces for special projects for architects and interior designers.
Currently, in addition to hand-making her products, Beatrice gives Master classes on the felting process.
100% handmade felt, 100% eco-friendly, 100% craftsmanship, 100% natural colors and no dyeing, 100% wool of old european sheep breeds, from rabbits and goats, 100% animal friendly, 100% slow design, 100% made in Holland: 100% made with love.