Imagine freshly roasted coffee, hand-brewed in a little stand behind a bicycle, parked outside the Metro station in Paris. This is the image of Arnaud Viratelle’s Couleurs Café.
What we find so attractive about Couleurs Café is Arnaud’s commitment to providing quality, on-the-go coffee, while foraging on a new path for streetfood in Paris. While foodtrucks have long been a part of the urban fabric in cities across the world, the movement is just gaining traction in Paris with already well known establishments like « Le Camion à Glaces – Glazed » and « Le Camion Qui Fume. » The renowned french chef Thierry Marx has even begun a school for street food. The concept of Couleurs Café, however, is more convivial and allows for a personal exchange of conversation and education. According to Arnaud, the idea came to him after trips to India, Thailand, and Peru.
His customers love the cafe espresso, simple and effective. Every day is different and brings curious newcomers, but the unique exchange keep loyal followers coming back.
Arnaud believes there to be a demand for streetfood in Paris and will provide an example for future successes.
Noémie Devime & Ryan Moritz