"Etats d'Esprit" by Tollens
Following a collaboration to renew their colour chart, Tollens/Materis asked Studio Edelkoort to elaborate further with a high-end colour collection: 'Etats d'Esprit'.
In close synergy with the Tollens team, Studio Edelkoort created the 'Etats d'Esprit' global concept and colour ranges, taking into account Tollens' identity as well as consumers' needs and interior trends.
Studio Edelkoort also worked on naming the collection and contributed to the communication strategy for the 'Etats d'Esprit catalogue for press and interior professionals.
photos by Grégoire Gardette
Studio Edelkoort is a creative and operational consulting office working on an international level. Based on trend forecasting, brand’s legacy and market study, Studio Edelkoort develops for its clients made-to-measure services where thought and analysis nourish intuition and creation:
• Elaboration and advise on brand & product identity and development strategy
• State of affairs, brainstorming and prospectives
• Trend studies and concepts’ development
• Colour and fabric inspiration
• New language
• Graphics, packaging & communication
Studio Edelkoort’s field of action serves both global and local customers. Our forecasting ranges from short term (6 months to 1 year) to long term (3 to 5 years and beyond).
Studio Edelkoort’s know-how and services are acknowledged in diverse industries: textile and fashion (menswear & womenswear, sportswear, denim and lingerie), accessories (shoes, watches, eyewear, jewelry, leather goods), design and home (paint colours, kitchen goods, bath and tiles, construction materials, furniture), paper (stationary and packaging), automotive (concept vehicles and interiors), beauty (cosmetics, make up, perfume, spa and skin care), food & beverage (product development, packaging, flavouring, advertising)...
Gert van de Keuken and Sophie Lattes, heads of the creative department in co-ordination with Sophie Carlier, collaborate with a highly qualified team of resourceful individuals: designers, graphic developers, artists, stylists and consultants.