diane pernet - a shaded view


photo: Havier Hassan


Diane Pernet is a world-renowned fashion critic and video journalist based in Paris. Previously a fashion designer, she now acts as documentary filmmaker, talent scout and fashion blogger on her site A Shaded View on Fashion, which since its inception in 2005 has become a must-read in fashion and creative industry circles. As one of the most famous faces in fashion, she has also been captured on the other side of the movie camera through cameo appearances in Robert Altman’s film ‘Prêt-à-Porter’ and in Roman Polanski’s ‘The Ninth Gate’. Business of Fashion credits Diane with both “the advent of fashion blogging” and “spearheading the fashion film genre.”

While contributing to some of the most highly-acclaimed fashion media, including online editions of Vogue and Elle, in 2008 Diane launched her groundbreaking festival called ASVOFF (A Shaded View on Fashion Film). Through ASVOFF, she is often considered to have incubated ‘fashion film’ from its infancy to the popular medium that it is becoming today. ASVOFF is not only a competition of short films about fashion, style and beauty but also a travelling international event showcasing feature films, documentaries, conferences, performances and installations. Inspired by the word “fetish”, Diane also curated a selection of films for Li Edelkoort’s Fetishism in Fashion biennale in 2013.


The journey leading to the creation of the Diane Pernet Paris perfume collection took over two years. Triggered by a surreptitious encounter between Diane and Celso Fadelli, the art fragrance editor and founder of Intertrade Europe Group, the collaboration blossomed into four distinctive fragrances thanks to a combination of passionate dedication and mutual intuition.

The scents explore the moods, sensations and recurring memories that echo throughout Diane’s life: SHADED, WANTED, TO BE HONEST and IN PURSUIT OF MAGIC. And the spiders that adorn the bottles, designed by Mario Salvucci, are now also a collection of necklaces and brooches.

A fashion insider and global style icon, Diane Pernet can be spotted instantly by her enigmatic look. Committed to a steadfast personal style, she dresses in sheaths of black and is shrouded by a headpiece faintly reminiscent of a mantilla topped off with signature sunglasses which veil the eyes. This unique approach to her own wardrobe has carried over into the “shaded view” that Diane pursues in both her personal life and in her career. Despite existing in the shadows, Diane is widely respected as an independent voice in fashion who is constantly at the forefront of underground talent, analysing, connecting and promoting the creative forces that take the industry forward.

Diane’s perfumes

ASVOFF 8 will be held at the Centre Georges Pompidou in Paris from December 2-6, 2015