the nature escape
Is digital detox, simple living and primal needs enough theses days? Or do we need to anti-consume, living more with less in a sense that suffocation is a vital manifesto to change? The last couple of years we’ve seen a tendency to live a happier and healthier life with less products around us. The nature escape has been commercialized and in Scandinavia we see different examples of the merge of inside and outside.
A shelter in the Swedish wilderness.
In its original sense the shelter has connotations of basic living and a purpose of attending to our primal needs of having a roof over our head. The Danish brand Vipp has taken this a step further with their brand expansion of an exclusive shelter in the Swedish wilderness. The vision has been to create a mobile home concept based on the mind-set of going back to basics with a nature that is omnipresent. The landscape is purposely framed, turning the nature into a predominant element of the interior space. All interior is made in dominant dark tones and selected in order to keep focus on the surrounding nature. Blurring the distinction of the indoor and outdoor space is an extension of the whole feeling of a nature getaway.
The philosophy of creating small shelters or wooden houses that integrate nature in our escape from over-consumption, has also been manifested by the Danish and Swedish corporation Add A Room. The modules are simple in its design. Only one room, but the black modules can be linked together in different ways to create a variety of designs that meets different needs. The materials are sustainable and all from Scandinavia.
The concept of the small housing and shelters (DIY style or design-luxury) all refers to the idea of flexibility and buying little at the time. But even a simple life can cost a lot, if it needs design implementation inside out, urban life or nature getaway.
The nature escape is a clear example of the transformation of what we value. It is all about shared experiences, being social and finding a lifestyle with a home and products that are both flexible and moveable so it suits our metamodern needs. With complete solution as the Scandinavian examples, we are pushing the definition of what a home is and how a life can be lived.
Sara Ingemann Holm-Nielsen
Sara Ingemann Holm-Nielsen gives us on a regular basis, chosen fresh news from Scandinavia. Sara is a very sensitive person, in love with trends and style, she is also a talented writer and one of the brain behind ateliercph.dk