Informed citizens of the world are learning to admire the beauty of local products. A global wanderer brings home a new perspective on his own country, infused with tastes acquired abroad as well as nostalgia for what she missed while on the road.
Local movements fuel the popularity of labels such as Made in the United States and Made in France – even though an aspiration for global success remains in the zeitgeist. Fading cottage industries and crafts are nurtured by social entrepreneurs both to avoid losing them forever and to create new, innovative, responsible, and successful brands.
A high value is placed on ancestral skills – on heritage. But a branded spin on the deeply sincere is emerging. Hand skills are becoming the luxury of the moment, and signs of hand labour are justifying high prices. Craft and luxury may have been contradictory, but that is no longer the case.
Ritu Jadwani is a colour trend analyst and fashion entrepreneur, who loves to curate new lifestyle and fashions trend to compile colorful stories.