The Pop-Up Generation

the exhibition introduced by lidewij edelkoort


“Young generations born with and behind the screen live in a shadow area, a no man’s land between the second and third dimension that they wish to connect. This popup generation moves easily from 2D to 3D and back again as if they do not even notice that there is a difference.

 The brain is trained to see volume in a flat sketch and to discover a structure behind the volume found in an architectonic drawing.” Lidewij Edelkoort

Buy the catalogue on line