The Pop-Up Generation

Real or Faux?

James Victore for Pop-Up Generation

the audience at The Pop-Up Generation with James Victore interactive art work

James Victore says he “strives to make work that is sexy, strong and memorable”. His freestyle graphics and evocative designs inspire honest and immediate reactions from the audience, expanding the perception of what good graphic design has the power to achieve.

Interested in engaging the public while viewing his work,Victore has designed a pop-up experience for the guests attending the Pop-Up Generation exhibition opening. Creating two different buttons to select from, visitors were asked to choose what is better?

To live an authentic life that is hard? REAL

To live a life that is unsatisfying but easy and financially secure? FAUX


Results: 250 people opted to lead a more REAL existence*

214 people people preferred to take the FAUX option*

* NB: this included some people who opted to choose both options