Today’s youngest generations are born into a life dominated by being, playing, learning and sleeping with flat screens (TV, PC, Xbox, Pad, Phone and Pod), living in a shadow area between the second and third dimensions which they would like to connect, and between which they strive.

This Pop-Up Generation moves fluidly and easily between 2D and 3D, as though they no longer notice that there is a difference: their brains are trained to see volume in a flat sketch or to discern structure within volume.

This is how a more imaginative world will develop, one that offers supple and flowing experiences, a world where the eye and the mind scan images in search of a reality to be found in a two-and-a-half dimension, accumulating layers of two-dimensional matter to produce the illusion of three; letting them pop-up and fall flat in one simple movement of up and down, around and about, back and forth, and moving in unison on the swing of existence –  Lidewij Edelkoort

MOTI Museum Netherlands December 13 – April 12

Download the press images here

Download the english and dutch press releases here