the key


Conceptualized by Lidewij Edelkoort, under the creative direction of Sergio Machado, the Key sets forth the principal shapes and silhouettes for the clothing industry.It presents upcoming key garments and details for the clothing industry as well as attitudes and styles.

The Key is published twice a year: in september and in february for the autumn/winter season. We share with you a making of of the Key for summer 2013. Enjoy!