“THOS claims that it is possible to capture the essence of luck into garment. Its underlying thoughts are meant to provoke a discussion and pose an alternative to the current trend logic. In Mongolia, my native country, we believe in an ancient myth that you can charge your spirit and fortune by standing in the dust of our famous horse races. As I explored deeper, the question branched out into: What is luck? What is luxury?And ultimately how are these things connected to humans desire for spirituality?
Due to its nature, part of this project involved a journey to Mongolia where I explored the other, the eastern side. In Mongolia, the project not only got its essence but also got shaped by all the other occurring experiences and influences. The next evolutionary step of luxury in the west will be intangible.”
A graduation project by Tschagsalmaa Borchuu