Annamari Nagy, the founder and creator at GRANDPA menswear, launched her Autumn/Winter 2016 collection to a receptive Hungarian audience immediately after her Master program diploma from Mod’art International, Paris.
Born and raised in Kisvárda, Hungary, Annamari is inspired by the male figures in her family – an older brother, charismatic father and legendary grandfather – influential people that form the base of her collections. “I grew up in a male dominated family.” she explains the roots of her design aesthetic.
Annamari’s collection is based on a strong emotional connection to her close familiar community, threaded through time and generations. The traditional techniques of hand-knitting and crocheting, combined with modern, minimal shapes and volumes add to the idea of tradition passed from one generation to another. Her clothes manage to create the feeling of wearing our parents’ or grandparents’ clothes, carrying warm memories from the past.
Grandpa’s latest collection, presented on the 6th of April 2016, was inspired by the noise, colors, energies and surreal dimensions of her father’s garage shop. All the patterns, shapes and volumes reflect to the workwear of a garage, adapting oversized pockets, exaggerated sleeves and collars, or even trousers.
The photos and styling really caught my attention, especially the combination of a mature gentleman wearing work gear. Your first two collections were also “manual labor”, with humour and elegance in both; are you planning to continue this theme?
Yes, I am absolutely sticking with the workwear theme. I am really enjoying it.
Your collection has wider appeal than it’s affectionate brandname.
The brand is definitely not age-specific. It is for those men who can look fantastic everyday, because they require no particular effort. It is for men who are true to themselves.
What are the future plans for the brand?
I would very much like to bring the collection to Paris, hopefully already in SS17.
Where else abroad you would like introduce your designs?
In a Scandinavian country. I am very attracted to their environment, their attitude to life, and how strong their design philosophy is.
What kind of future collaborations interest you?
I like slightly unconventional pairings, like music & clothes. I think it could be interesting to compose music and design clothes in synergy according to the same theme.
photo: Andris Zombori
assistant: Sára Tóth
model: Sam Scott Schiavo & Lóránt Nagy