the museum of food
The first British Museum of Food is born – and it comes as no surprise that Bompas & Parr is behind it. Bompas & Parr leads in flavour-based experience design, culinary research, architectural installations and contemporary food design.
Self-declared ‘the first cultural institution devoted to history, evolution, science and art sociology and contemporary trends of food, presenting it in exciting new ways’, the Museum carries exhibitions and experiences that explore our relationship with food, from farming to digestion. They are set up as a charity and located on the grounds of their bar ‘Alcoholic Architecture’, in a former banana warehouse in South London at the oldest food market in the city: Borough Market.
Visitors are able to eat free chocolate, be part of a 10,000-person experiment tracking eating habits, stroll through a butterfly enclosure celebrating the unsung heroes of pollination (heated to 30°C), and browse through a British Menu Archive.
“The aims of the museum are to fundamentally change peoples’ lives by helping you consider what they eat, where it comes from, how it gets to your table… and what happens when it’s inside your body. We want to spread knowledge around nutrition, health and the social and cultural importance of food. Above all, we want to celebrate the glories of food, in all its forms.In time, we hope the British Museum of Food becomes a globally recognized cultural icon, with a growing archive that becomes a national resource, as a platform for experimentation and innovation, and a body that can advise government policy makers on anything related to food.”
Bompas & Parr is the food and drink company responsible for the fastest cheese trolley in the world (0-62 mph in 6.6 seconds), the world’s first space coffee (taken to 37km high and back) and the first ever barbecue cooked on 2,100°C molten lava.
“With the rise of social-media food has become one of the most important mediums through which people perform their identity,” says Sam Bompas. Having opened the BMoF and seen the response it almost seems absurd that one hadn’t existed before. We want to educate, entertain and inspire. We don’t want the museum to be an ossuary of precious objects where you come worship another’s genius. This is to be a living museum where the exhibits give a sensual and sensory experience. People will leave armed with knowledge and the desire to hit the kitchen and create for friends and lovers.”
Lydia Janis Caldana
Lydia Janis Caldana is a trend forecaster with a creative background and both eyes on the future. Amazed by the opportunities new technologies bring at an exponential rate, she uses her abilities to predict movements and change to help companies, governments and disrupters be in charge of a more sustainable, inspiring and tech-solutioned world. Lydia keeps a blog about technology, is the LatAm correspondent for The Future Is Already Here, a think tank for a better world, and co-curates Ello’s official community about tech, culture and innovation, Ello Future.