Featuring some of the most notable fashion graduates of Dutch and international design- and art academy courses, the exhibition Seductive Precursors gave a fresh perspective on the cult of clothing in the mainly object- and product cluttered events at Dutch Design Week.
 
Concept store You Are Here collaborated with visual designer Niek Pulles and experience designer Harm Rensink on an eclectic landscape of fashion forward design in an empty club space in the centre of Eindhoven.
 
“The title of this year’s edition of Modebelofte – ‘Seductive Precursors’ – underscores the importance of the pioneering creativity displayed by these talented designers. By experimenting, intuitively and conceptually, with techniques, materials, shapes and references they seduce us to immerse in their visions of possible fashions for a moment. Seductive Precursors play an important role in fashion’s characteristic dynamic of perpetual renewal by convincingly connecting the familiar with the unfamiliar.
 
The selected designers challenge us to consider our contemporary sense of self and our ideas about the wearability of objects in a progressive, fictitious or futuristic perspective. The exhibition is an ode to the ‘physical’, in the broadest sense of the word. Seduction through form, dimensions and material.” state the three partners in crime.

Participating designers and artists included; Charlotte Tydeman, Angel Chen, Richard Quinn, Fiona O’Neill, Olya Kuryschuk, Jessica Mort, Anita Hirlekar, Ida Gro Christiansen, Emma Hardstaff, Adam Marc James, Inna Stein & Caroline Rohner, Tijme Veldt, Fien Ploeger, Klara Válková, Marije Seijn, Jurjen van Houte, Hyein Seo, Flora Seierl, Bastian Visch, Gino Anthonisse, Karin Vlug, Vera Roggli, Chiara Siahaan, Sonia Aissaoui, Yiyu Chen.
 
Jules van den Langenberg
 
www.youarehere.nl
 
www.heyniek.com
 
www.harmrensnk.nl



Jules van den Langenberg graduated at Design Academy Eindhoven and developed himself as design curator and exhibition maker through self initiated projects and freelance works. Through associative thinking the young, Willy Wonka like, visionair develops narratives and concepts which form fundaments for a variety of curatorial projects. After Dutch Design Week 2014, Jules shares with us some of his discoveries and « coup de coeur ».

 
www.julesvandenlangenberg.nl