brasil beyond fashion

photo: Elle Dürst / fashion: Ronaldo Fraga / styling: Sergio Machado


In collaboration with Apex, Abit and Abest, the Brazilian Embassy in Paris is hosting a multi-dimensional installation for Apex brand Brasil Beyond that celebrates fashion, design, craft and creativity.


Conceived by Lidewij Edelkoort and art directed by Sergio Machado, the BRASIL BEYOND FASHION exhibition will open during Paris Fashion Week, showcasing more than twenty talented fashion designers from around Brazil.
Set amidst a gallery of large-scale photographs reflecting the true diversity and warmth of the Brazilian people, this inspirational presentation also features design, textiles, floral decorations and artisanal objects, including rare masks and head adornments from the Karajá, Rikibatsa and Tapirapé tribes. Crafts from Arte Sol, Brasil Arte, Galeria de Arte Brasileira and Deposito Kariri present collaborative sustainable projects that are produced in communities from across this vast and culturally-rich land. The exhibition is an extension of BLOOM LUSCIOUS, the new trend publication by Lidewij Edelkoort and edited by Lili Tedde.


Friday, September 26, 2014 @ 18:00 (French)

Saturday & Sunday, September 27-28, 2014 @ Brazilian Consulate & Embassy, 34 Cours Albert 1er, 75008 Paris

Come experience a BLOOM: LUSCIOUS PARTY being hosted by Atsushi Taniguchi & Edelkoort East on Saturday, September 27 from 17:00 – 20:00 @ Jardin du I’llony ASHIYA in Aoyama
BLOOM LUSCIOUS Buy your copy of the new 280-page full colour trend publication.