As Lidewij Edelkoort explains it: “The melting pot of Anupamaa’s eclectic inspirations creates an inspiring and cultural collection of fetichistic fashion, attaching us to the roots of India and at the same time making us international urban nomads. Clothes for our own century.”
 
Anupama Dayal the designer behind Anupamaa share with us her thoughts : ” My Collection “Kama” is inspired by Vatsayanas Kamasutra, written in about 400 BC, and Mira Nairs sensitive film by the same name. Contrary to popular perception, the Kamasutra is not really a sex manual. It is an exhaustive guide on virtuous and gracious living and elaborates on love, family life anaesthetic erotic and pleasure filled living. This is a bridal collection.

These are bridal clothes bursting with excitement … not so much for the wedding ceremony but for what is to follow. All the clothes are completely rooted in tradition and totally within the modesty requirements of the demure Indian bride.
 
Yet all it takes will be the will of the bride and her desire to seduce her lover and the same clothes will be transformed into lethal weapons of seduction. She has learnt how to use her body and is unafraid to enjoy her newfound powers.”

 
 
anupamaa.com