welcome to a new bloom !


Art director : Sergio Machado - Photos: Rogerio Cavalcanti


We are pleased to announce that Bloom has become an annual trend book, evermore inspiring, with visually-stunning images to nourish all your creative work. The first in a series of journeys to countries around the planet takes us to Brazil. We are dedicated to bringing you the most unique local and outsider talent from each country to generate ideas for the years to come. Enjoy!
In this special triple issue (280 pages!), succulent fat plants stand guard at the entrance to this garden of earthly delights; full of magnificent orchids, orchestrated with bustling hummingbirds and murmuring bumblebees hovering around. Exquisite flowers are growing wild, embracing lush floral trees like a necklace would a slender neck. They also appear on bits and pieces of adorable cloth, hardly clothing the sensual human frame. The grasses are waving in the breeze and attracting people of all sorts and colours to use them in rare and ornate artefacts, to cover roofs, floors and the body in sustainable natural fibres; the divine body with its piquant nudity and heavenly mass of hair that has become the trademark of Brazil, representing the roots of its culture.

Brazil is an inescapable destination, a destiny. The flamboyant flowers that design the Brazilian landscape are embraced by palatable sea creatures that can be fished off the country’s seven and a half thousand kilometres of coastline. The beauty and the beast are brought together to imagine the luscious land of Amazonia; the boldness of its colour, the brazenness of its form, the thrill of its sumptuous embrace…
Lidewij Edelkoort
Art director: Sergio Machado – Editor-in-chief: Lili Tedde
A multitude of local ideas that are relevant for our global market. 280 visually-rich pages of trend information and creative inspiration for product design, art, fashion, cosmetics, food, architecture, interiors, textiles, communication and strategy.

A horti-cultural view of plants and nature.

Order Your Copy


Art director Sergio Machado - Photos : Marcos Lopes


Art director: Sergio Machado - Photos: Ella Dürst


Art director : Sergio Machado - Photos: Rogerio Cavalcanti


photos Romulo Fialdini