During the past Amsterdam Fashion Week denim brand G-star RAW manifested itself not in a selfish runway show but by generously supporting designers and artists with creating a new work. Glamcult studio organized and curated the event Raw&Rising, the gallery of arts and crafts, for one of the biggest Dutch fashion brands. Ten Dutch creatives were invited to develop a project supported by the G-star RAW atelier, during a one night pop up exhibition the results were displayed.

 
Leendert Sonnevelt from GlamCult explains: “we carefully selected participants working in the field of fashion, applied art and design which went on a creative joyride with the RAW atelier. In collaboration unique one off objects were created in which personal creativity was combined with contemporary craftsmanship and RAW denim.”
 

Amongst others The Boyscouts, Dufarge, Lex Pott & David Derksen, Pepe Heykoop and The Phoney Club were invited. The Phoney club, good girls gone bad, worked on a denim bomberjacket with a bright red lining onto which numerous of gold lighters were applied. The embroidery on the back, ‘Burn Baby Burn’, makes the object boldly speak for itself. The Boyscouts, a young and upcoming accessory label, created a delicate denim hat with the skilled hands of the G-Star atelier. And Pepe Heykoop continued his Skin collection with a special edition made out of left over pieces of several RAW denims.

Jules van den Langenberg

www.glamcult.com
 
www.thephoneyclub.com
 
www.theboyscouts.nl
 
www.pepeheykoop.nl

Jules van den Langenberg recently graduated at Design Academy Eindhoven. He initiates-, curates- and exhibits projects in which applied art and design are used as a medium to cultivate culture. Jules approaches the world as a library full of potential, with an inexhaustible resource: humans and their skills. Within this wonderland of opportunities the young -Willy Wonka like- artistic industrialist travels to meet people and research the social- and cultural impact of all that is man made.Through associative thinking Jules develops narratives and concepts which form fundaments for publications, exhibitions and self initiated projects as well as commissioned works
 
www.julesvandenlangenberg.nl