A magic potion invaded the FETISH issue of View On Colour, feeding on all the forms of fetishes and materials inhabited by the force of nature: shells, stones, wood, blood and earth — exploring variations of gris-gris and amulets as contemporary accessories, establishing a profound link between the wearer and the forces they represent, with fur, skin, bone, minerals and metals.

Voodoo mobiles inspire new and archaic forms for vehicles while voodoo beauty rituals make use of heady concoctions of natural ingredients like mud, minerals, roots, nuts and fruits; eradicating flaws and bewitching age. Our hairdos are primitive and wild, almost animalistic, further exploring the sculpted quality of our hair, coupled with new and unusual extensions.

Mirror, mirror… on our furniture, is giving a unique perspective to inner space, while dramatic gothic tabletop is using mediaeval matters for pitchers and goblets. Clothes are exploring fetishism with inspirations derived from shamanism, alchemy, astrology and black (and white) magic.

We explore the ritual of the circus, inspiring a new generation of clownesque clothes and cosmetics. Some people are born magicians, jokers and jugglers, keeping their balls in the air and educating us with intriguing insight, as witnessed by all the elements of this visionary trend magazine. A hundred and forty pages of unbridled creative energies that are instinctive and therefore unable to be tamed…

Away from the mainstream, Abracadabra!

Lidewij Edelkoort

Buy a copy of View on Colour #25