DUTCH DESIGN WEEK
the value of design #DDW2012
Jules van den Langenberg is currently graduating at Design Academy Eindhoven. His fascination for how design arises has led to establishing a nomadic production house in which he initiates and curates design products and projects. In collaboration with designers, producers, craftsmen and experience experts of all kinds Jules carefully intertwines the potential, qualities and dreams of all individuals involved in co-creation processes.
During Dutch Design Week 2012 – a major event hosted in Eindhoven, The Netherlands, committed to showcasing the country’s burgeoning design and technological innovators – Jules will share with us some of his discoveries and “coup de coeur”.
The current economic situation has led to a changing relationship between designer, producer and consumer; the exhibition ‘Objects for sale’ reacts on this phenomenon. The featured works of several Dutch designers are created with three price categories in mind.
The exhibited products are sold for less than 50 euros, 50 to 500 euros or more than 500 euros. ‘Objects for sale’ focuses on the value of things.And what value design has.
One of the participants is Lex Pott who created several rings made out of existing euro coins. An everyday object is reshaped and becomes a fun and critic response to the financial state of Europe.
The project shows the transformation of function and value related to the material. Coins are reduced to an outline showing their new value as being jewelry. This everyday object is reshaped and repurposed to create an entirely different item using a small intervention.
Also participating is the design collective “de Intuïtiefabriek” who present “Sum project”: porcelain tableware in which the quantity of raw materials, the amount of labor put into a product and the different finishing techniques define the price of the objects.
The consumer gets insight in why thing cost what they cost and assemble / curate their own tableware.
These two projects from the ‘Objects for Sale’ exhibition represent an open attitude towards the public by communicating the development of their work as well as their working methods. By doing this the designers define the value of their profession.