a multi-sensory experience
There exists a burgeoning trend for multi-sensory experiences. No matter the form, structure, or venue, the goal is to heighten our awareness of the links between the 5 senses. While each sense is distinct, when all 5 are activated and ensemble an experience can become extraordinary.
Beginning today in London and running through the 14th of October is the global premiere of Sean Rogg’s the Waldorf Project. Conceived and directed by the British artist, the production traverses genres to unite theatrical performance, visual art, choreography, design, electronic music, and gastronomy. Six collaborators, each chosen for their take on the theme – the Japanese muskmelon – have come together to create a pan-sensory experience.
Among the collaborators is Gina Geoghegan, Set Design, who will transform the Netil House into an immersive environment in addition to Sound Design by sound artists Alessio Natalizia and Sam Willis. Andrew Stellitano and Blanch & Shock, Food Design, have developed a 6 course menu which will be presented to guests by choreographed dancers by Movement Director Imogen Night.
Sean Rogg explains: “The aim of the Waldorf Project is to create a completely new dining experience through the most fully immersive multi-sensory performance possible. This inaugural event, which we have called ‘Chapter One / Muskmelon,’ is fundamentally themed around the metaphor of the Japanese muskmelon, which is an incredibly rare and sough-after fruit representing a faultless synergy between man and nature.”