The last edition of Wallpaper – one of our favorite lifestyle magazine – is dedicated to a long term trend we believe in since many years: Handmade. Wallpaper’s team had been doing an incredible work: they had been briefing great designers, craftsmen and manufacturers to produce unique furniture, fittings … The “Handmade” issue is presenting the production of the designs delicacy exhibited this year’s Salone del mobile.
One of the coolest things we saw in Milan was the video produced for Brioni House – a legendary Italian fashion house founded in 1945, specialized in the sale of luxury handmade men suits.This video was shown in a specially-designed outdoor cinema at Brioni HQ. It arises naturally from the marriage of Brioni’s bespoke craftsmanship and Wallpaper’s Handmade theme.
The film is realized by Lernert & Sander two Amsterdam-based artists creating commercials, documentaries and installations since 2007. Their aim is to produce works that bring down the barriers between contemporary art and commercial projects; their pieces are highly aesthetic and humorous. Enjoy!