L’Exception is more than a concept store online: it’s a collective project, a new way to shop, to see and deal with consumers and designers !
L’Exception’s team was getting bored of wearing widespread brands’ clothing.They decided to look for something real behind the act of shopping. They wanted to know the people who make products, find someone human behind a jacket or a pair of shoes. Everybody has a story, a dream, what’s yours ?
They introduce their “coup de coeur”: only the best pieces from designers and free brands, working like artisans. The kind of people that take care of the quality of design and choose carefully the matters for the best final products.
On their website, l’Exception’s team publish personal interviews of each designers and make “magazines” with nice photos and videos to tell us the story behind the product. You can also discover the selection of beautiful books and magazines, made by the parisian reference bookshop 0fr.
A real fresh wind is blowing so, take your time to enjoy your shopping!