Since ancient times, in Southern Europe and Asia, licorice’s roots had been used in pharmacy for their benefit in many medicinal recipes. As times are changing, we are looking for new tastes and sensations; ready to bring in our kitchen traditional medicinal plants.

A recent brand founded by Johan Bülow a young, good looking danish entrepreneur is named “Lakrids” which means licorice in danish. Johan used to work in the advertising world, tired of this constant stress he decided to quit everything to focus on what he loves the most: licorice. His brand is only focused on this unique ingredient to offer it a real upscale: gourmet and gastronomic.The licorice is cultivated during 3 to 5 years on the island of Bornholm in Denmark before being harvested. The products are manufactured traditionally and hand-rolled.

Lakrid’s products are a mix between a chosen ingredient coming from faraway countries and a danish ingredient.The choice of tastes and consistencies is wide: from hard to soft, sharp to sweet, chewy to crispy, but also spicy. With this large “palette” the chefs no longer use licorice only in desserts, they also use it to add flavor to a salad or a salted sauce. All products are numbered and colored by a graphic and modern approach. Easy to remember like your fetish number!

To eat black food is something unusual and weird, it’s linked with the idea of something forbidden or with magical food… probably some of the reasons why we are so fan of licorice!

www.lakrids.nu