Darketing with Lidewij


Web-Influencer and Trendwatcher since 2005 Darkplanneur is the Parisian reference in the world of Media, Luxury and Stars. An observatory of the modern world created to develop curiosity. Behind “darkplanneur”, two guys working in advertising agency as strategic planner during the day and sassy bloggers at night.

They recently  featured President François Hollande or Pierre Bergé among others.

One of their series called Darketing is about marketing. They interview international experts on their favorite subject.Lidewij explains us the métier of Trend Forecaster and the next big trends she sees in our society:  spirituality in our every day life, the importance of the new father, a much more fluid society…