healthy & fast
“Fast” has starting to invade all the market for a while: fast fashion, fast food and so on… everything requires to be quick, to be new but tend to leave the quality behind.
Our life is becoming more and more busy, with work, friends to see, projects to make, and we don’t want to use our time for other things. That’s why we want things to be quick. But now, we started to have a desire of quality and richness with slower things: slow food, slow living.
Something new, for busy people who want slow life, was created in Tokyo: a convenience store open 24 hours a day.
Normally, this kind of store sells fast food and industrial products (ready made lunch, salad, snacks, noodles, magazines, drinks and medicines.) In this new store, called “natural lawson & food kurkku”, fresh vegetables, fruits, meat and fish are sold. Everything is organic, coming directly from farmers. The staff makes a selection of products based on taste and quality, telling customers where it comes from and how it was made.
They got great Japanese wines, and next to the registration, you can buy brown rice by measure. In the basement of the shop, burgers and wine are served.Kurkku is a project runs by musicians, who want to connect producers/farmers with consumers to create a better life and future.
They have already opened 3 restaurants in Tokyo offering wonderful organic food. For this new shop, they want to combine quality of slow food and fast way to serve it.
The shop is located in Harajuku and during lunch time you can see fashionable young people: lot of fashion designers, hair stylists, shop owners… all coming to have a great slow food lunch in a short time.
That’s exactly what’s nice there : they don’t deny the convenience of fast store but instead, they try to create a new speed, just between fast and slow.