plenty of colours


Hyeres Prizes 2012

Left: Elina Laitinen, Siiri Raasakka & Tiia Siren Photo by Ina Jang - Right : photo by Jessica Eaton

Every Spring in the South of France is held the ‘International Fashion and Photography Festival – it has become one of the most known and loved Fashion/Photo Festival – spotlighting young promising artists in the fields of fashion and photography.The festival proposes diverse exhibitions, professional panel discussions and two competitions. The competitions are composed by 10 fashion designers and 10 photographers selected by a jury of professionals in each field.


After three days of festivities at the Villa Noailles, the jury awarded the Grand Prix for the 27th Hyères Festival to Siiri Raasakka, Tiia Siren & Elina Laitinen. The Festival jury was directed this year by Yohji Yamamoto.

The awarded Finnish design trio met at Aalto University of Art and Design in Helsinki. These three young girls were chosen for their menswear collection.Their neon looks are inspired by the street fashion and are perfect for  “urban nomads living in a utopian future society”.

Jessica Eaton a Montreal based photographer was awarded the Grand Prize in Photography. Her photographies are absolutely fascinating, her work is very technical and conceptual; the result is a world of geometry and colours in which we all want to dive!


It seems that this year the jury choose the language of colour …


Subject by Cécile Poignant