James Victore is a New York-based art director who says he “strives to make work that is sexy, strong and memorable”. His freestyle graphics and evocative designs inspire honest and immediate reactions from his audience, expanding the perception of what good graphic design has the power to achieve. Interested in engaging both the public and his peers with his work, Victore has started a unique experience for a small group of guests in his Dinner Series. Through the federating power of good food and creative conversation, these intimate events open up dialogue between groups of people who may not otherwise have met.
“Last year I started a workshop called the Dinner Series. My goal was to invite a small group of curious and energetic designers, writers, ad and creative-types to give them a total immersion into the way we in my studio work and think— about life, work, family, and creativity. We worked this brave group hard, this was the formula: 5 days in my Brooklyn studio with me, 5 evenings at a private restaurant in TriBeCa with a private chef and a special guest luminary designer, artist or film maker.
I thought this was a fun little idea—it turned out to be a huge life-changing idea. Not only did our family of participants gain new perspectives on concept, connecting with clients, and new tools for idea generation and expression, but they ALSO left with a completely renewed sense of self– a reclamation of their creativity, game-changing plans on how to balance work life and family, kickass ways to conquer fear and self-doubt, and a sense of empowerment and how to make a bigger difference in themselves and the world around them.
We realized that by creating this intimate little family, we were at the precipice of a burgeoning revolution. A new movement illuminating the individual.”
In 2012, James Victore is planning two sessions for the Dinner Series.