ONLINE FORECAST

Lidewij Edelkoort and Trend Union are pleased to present the second issue of their online trend service, a fashion forecast that can be downloaded for €1.000.

A perfect tool for those who are starting their company, designers in emerging economies, young stylists and even students as well as curious DIY amateurs keen on keeping track of trends.

Clients will be able to access 6 major summer trends for womenswear and menswear, expressed through inspiring images and texts that have made Trend Union one of the world’s most accurate forecasting studios. Images of garment designs, details & silhouettes will indicate clear lifestyle directions, accompanied by 6 color stories especially designed by Edelkoort.

Photographs of textiles that have been sourced around the world will show how fabrics will become more creative and have depth, with mills rediscovering the joy of weaving. Imaginative printing, performant jerseys and beautiful colors each leave their mark on this spring and summer season.

"Small is beautiful" spring / summer 2014

In times of crisis, beauty is often found in small and cute ideas, expressed by small and clever solutions. Social relationships will be valued more than ever, enjoying real time and real experiences. Brands will focus on what they do best to answer consumers’s request for authenticity and longevity with optimistic and easy-going flair.

small ideas: in times of crisis, beauty is often found in small and cute ideas, expressed by small and clever solutions. step by step, growth should be well-paced in order to guarantee success. a good fabric can sometimes say it all. attention to detail means that garments can enchant consumers with the smallest of gestures or finishings.

small dwellings: the intimacy of a small space is comforting, making us feel protected and contained. we will value social relationships more than ever, enjoying real time and real experiences as a couple or a group. small architectural archetypes share a carefree spirit, structuring metaphors in which we can explore the summer trends.

small collections: to be humble can be an advantage, allowing brands to focus on what they do best. rather than skimping on quality, making less is actually an appropriate strategy in a marketplace that has long been inundated by unnecessary merchandise. consumers are craving smaller collections of authenticity and longevity.

small silhouettes: casual fashions will be kept close to the figure; whether as dresses, shirts or jackets, the look is svelte and smart. sophisticated cuts, well-designed details and better quality textiles will upgrade the clothing market which is evermore demanding. nostalgic and folk references will provide a backbone to the season, ranging from rural and organic to ethno and techno. hitting the road in a tent, bus or caravan, we will trace 1950s colours and 1960s styles all the way to the 21st century, to reinvent and readdress them, and propel the season with optimistic and easy-going flair.

for more information

Lidewij Edelkoort and Trend Union are excited to announce their first online trend service, a new fashion forecast that can be downloaded.

This Online Forecast is a perfect tool for those who start up their company, designers in emerging economies, young stylists and even students as well as curious DIY amateurs keen on keeping track on trend.

Clients will be able to access 8 important winter trends for womenswear and menswear, expressed through the inspiring images and texts that have made Trend Union one of the world’s most accurate forecasting studios. Images of garment designs, details & silhouettes will indicate clear lifestyle directions, accompanied by 8 colour stories especially designed by Edelkoort.

Photographs of textiles that Edelkoort has sourced around the world will show how fabrics will become more creative and have depth, with mills rediscovering the joy of weaving. Imaginative printing, performant jerseys and beautiful colours each leave their mark on this autumn and winter season.

"Fusion families":  the building blocks of autumn / winter 2013-14.

It is gradually becoming clear that this century will become one of connectivity, networking and social fusion: the members of society interacting through new media, for the first time in history functioning within a group without losing their personal traits and individual talents.

Contemporary forms of families will weave society’s fabric of the future and the world will celebrate its humanity and diversity: nuclear units, same-sex couples, androgynous partners, kindred spirits, adopted children, much-loved pets and lovers of culture will each effectour complex understanding that in the end, we are all one family.